Josefina was in a process of growth and expansion, for which it needed to clearly define the brand identity & positioning strategy, objectively knowing the competitive environment and the profile of their clients.
Context
The company, still new to the market at the time, partnered with grupo internacional mercosur s.a. (gimsa), and as part of the business expansion strategy, they needed to carry out work that allows them to do it professionally, objectively and, above all, based on scientific data and not just empirical perceptions or assumptions.
Solution
With in-depth diagnostic and market research work with crafting, Josefina managed to understand the main challenges they faced, what her weaknesses and strengths were, in addition to understanding what the differentiators could be in the value proposition and the improvement in the route to market in all its channels.
Result
Thanks to Crafting, Josefina managed to define the business strategy and brand identity, optimize her sales channels and improve communication with her clients and between company departments, professionalizing different areas. Furthermore, based on experience, it adopted an approach focused on listening to and responding to customer needs, ensuring sustained growth consistent with its long-term value proposition.
