Puerto Liebig en – Crafting

Challenge

"We wanted to share with people the beauty and history of the place, and to do so, we had to turn it into a profitablebusiness." «The industrial and classic style of different places in the factory inspired the idea of an events venue, and witha little initial research we saw that other factories around the world also decided to do something similar. There are 2 factories specifically, which served as a source of inspiration for us – this one is located in New York, USA. and it's calledThe Foundry, and another Die Halle Tor 2 in Cologne, Germany.»

Context

«Puerto Liebig was born after our father, Javier Zuccolillo Conigliaro, received the property where the facilities of the oldLiebig factory were located, from his father Antonio Zuccolillo Moscarda. This factory was out of operation and practically in a state of abandonment for 4 decades” “The initial idea upon entering the factory was to arrange thefacilities to create a logistics park complex, since we are located in an area of private ports – and make this in combination with some corporate offices.” «As we entered one of the factory's several warehouses (most used forstorage), we marveled at its 14-meter wrought iron ceilings. “We saw there, at that moment, the potential of that site as something more than just a deposit.”

Solution

«After having the idea, we needed a professional team to help us with the market study and putting together an action plan to create the brand. As we had already worked for several years with Crafting on the Paseo Vía Allegra, and had alsoincorporated them into the ACISA team, we knew that Bettina Pessolani and her team would be able to achieve that goal. » “So, Crafting carried out the market study that confirmed to us that the events project would be an interesting business, and also helped us in the process of creating the identity of Puerto Liebig.”

Result

After 4 years of work on the project and the construction, Puerto Liebig was launched as, in part, an events complex(corporate and social) - with 3 different rooms with a wide variety of people capacity (from 100-600 people per room – and with plans that are grouped together for greater capacity). We still don't really know the final results, last year (2020) we launched the project, but we were hit, like everyone else, by the COVID-19 pandemic. «As we know, the events sector was completely stopped. Now in 2021 we return, and so we relaunch ourselves with the hopes that this business works – that the events project will support the expenses of a huge 9-hectare property with historic facilities.»