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Expertise & Services

At Crafting we work in 7 areas of consulting service aimed at the professionalization and maximization of each company.

Board of Directors and Senior Management

We are part of the board of directors, we contribute and participate in strategic decision-making for business growth.

As external directors, we form the boards of directors of companies in the process of evolution and growth, participating in board and senior management meetings to make strategic decisions.

We contribute our expertise in multinational companies, international markets and knowledge of different sectors in the local market, with a disruptive view that leads organizations to think differently.

Innovation

We channel innovation through standardized exploration and analysis processes, which reduce implementation and launch risks.

Innovation goes far beyond having an idea and carrying it out. It involves understanding its role in the business, in the market and for the public it is aimed at. It can translate into process improvement, launching of products or services or incorporation of technologies. But every idea, before becoming a reality, must be tested and evaluated.

CONCEPT DEVELOPMENT AND TESTING
BUSINESS STRATEGY DEVELOPMENT
STRUCTURING THE INNOVATION PROCESS

Insight & Research

We investigate the business, the market and the consumers or clients.

Through market studies and their different research methodologies, in addition to data mining, we discover and provide insights, opportunities and findings for business growth.

Types of studies

Quantitative Studies

Focus Group
Brand image and positioning
Depth interviews
Concept Product Test

Qualitative Studies

Uses and habits of products and categories
Shopper understaning
Telephone surveys
Customer satisfaction
BUS Research
Price perception

Workshops and Training

We train Executive, Managerial, Commercial and Marketing teams with programs designed especially for each need.

We develop personalized workshops, mentoring, programs and training sessions in our areas of expertise, in association with national and international specialists and in alliance with prestigious Business Schools in the region.

STRATEGIC PLANNING WORKSHOPS
WORKSHOPS INNOVATION/BRAND POSITIONING
MEASUREMENT OF RESULTS AND MANAGEMENT INDICATORS

Strategic Planning

We prepare the path of change, defining a clear direction to maximize growth opportunities throughout the organization.

Every business needs a strategic plan and we develop them, based on the in-depth analysis of each type of business, with a triple perspective: COMPANY, MARKET AND CONSUMERS/CUSTOMERS.

DIAGNOSIS OF MARKETS, BUSINESSES AND BRANDS

CREATION, MANAGEMENT AND DEVELOPMENT OF PRODUCT CATEGORIES AND BRANDS

BUSINESS STRATEGY DEVELOPMENT

RESTRUCTURING OF COMMERCIAL PROCESSES AND STRUCTURES

IN PARTNERSHIP WITH NCC LATAM
More info

Supply Chain

We are specialists in optimizing logistics and storage management to maximize point-to-point profitability.

We develop storage, logistics and distribution processes and projects depending on the sector or market served, with the aim of optimizing times, spaces, distances, structures, resources and investment.

LOCATION STUDIES

ROUTE TO MARKET DEVELOPMENT

LOGISTICS ANALYSIS AND INDICATORS

STRUCTURES & SYSTEMS

DISTRIBUTION & TRANSPORTATION

The Regional consulting firm NCC Latam arrives in Paraguay.

Since 2007, NCC Latam has been developing services aimed at optimization and Commercial and Logistics Efficiency for large multinational and local companies in the region. The main topics addressed by the service portfolio are: Strategy / Operation / Capabilities & Technology with a focus on Design and implementation of efficient Business Models. The differential value of NCC Latam's proposal lies in the thorough diagnosis in relation to the problems raised, the extensive expertise in various markets and types of categories in the region, as well as the effective implementation of the designed solutions.

Its staff of senior consultants has great expertise in various service areas and extensive knowledge of the region's markets, due to experience and track record in multinational companies.

NCC Latam Paraguay

Betting on development and closeness to Customers in Paraguay, NCC Latam has decided to establish itself locally in the country in alliance with Crafting Business & Brands, setting up the subsidiary called NCC Latam Paraguay and with the certainty of continuing to add Value in each challenge assigned to the companies. local.

Customers

NCC Latam has more than 500 leading companies from different industries as Clients, among which we can highlight ABInvev, Alicorp, Arcor, Bimbo, CCU, Clorox, Coca Cola, Danone, GSK, Johnson & Johnson, Kellogs, Mondelez, Nestlé, Pepsico, SC Johnson, Softys, Unilever.

  • Go To Market / Route To Market
  • Omnichannel & Market Mapping
  • Business Viability
  • Competition Analysis
  • Opportunity Size
  • Distribution Models
  • Optimal Value Proposition
  • Portfolio & Pricing Architecture
  • Execution Standards
  • Commercial Policy & Costs
  • Revenue Growth Mgmt
  • Storage and Transportation
  • Channel Rating
  • Segmentation and Clustering
  • Territory Design
  • Optimal Service Pack
  • Cost To Serve & Efficiencies
  • Operation Structures
  • Distributor Assessment
  • Distributor Selection
  • Direct optimization of value function
  • Incentive Models
  • Data and Metrics
  • Logistics Assessment
  • Commercial and Logistics Training
  • Profiles & Assessments
  • Distribution Management
  • Sales Management
  • Operation manuals
  • Business Continuity Plan
  • Change Management
  • Motivation & Team Building
  • Dashboards for Distributors
  • e-Learning platform
  • Dynamic Routing Software
  • AI for Product Recognition
  • Gamification for detection of Profiles and Skills
  • APP for Virtual Assessment
  • Incentive Platform
  • ERP and Order Taking

Financials

We analyse the company from a financial perspective to ensure profitable and sustainable evolution processes.

We help companies understand the key indicators of their business and the financial impact on their operations.

We work together on improvement plans, initiatives that allow maximising profitability and new investment opportunities.

HARD AND SOFT FINANCIAL MANAGEMENT

BUSINESS GROWTH AND DEVELOPMENT STRATEGIES

MANAGEMENT, INNOVATION AND BUSINESS PROFITABILITY INDICATORS

FINANCIAL POLICIES FOR MARKETING

PROFITABLE STRUCTURES

For more than 10 years we have been working in the local and regional market.

Booking for the root of each company, what makes it unique and we enhance it to its maximum expression, pursuing the achievement of business results.

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PARTNERS

We believe in the power of collaboration and in building strong relationships with strategic partners that complement our services and provide additional value to our clients.