Amandau en – Crafting

Challenge

Evolve a family business to become a large mass consumption company, professionalizingmanagement and repositioning its brand.

Solution

1.Define the portfolio strategy, price positioning and brand image.

2.Restructure the company and its commercial processes

3.Implement a new brand positioning and experience strategy in stores and points of sale.

4.Develop clear innovation processes.

5.Create campaigns to increase ice cream consumption in Paraguay

Result

Amandau is today the No. 1 ice cream brand in Paraguay, with more than 200 stores throughout thecountry, more than 20 lines of high-quality products, 100% nationally made.